LION COFFEE EXPANDS ITS POPULAR KONA GOLD® LINE WITH A NEW LOOK!

Contact:     Laurie Chung
Company:     LION Coffee
Phone:     808-843-4212
Fax:          808-847-7900
Date:     February 25, 2000

HONOLULU, HI — LION Coffee's popular Kona Gold® coffee is going to new heights with an expanded line and "golden" new packaging. The original Kona Gold® coffee will be complemented by two great tasting flavors: Kona French Vanilla (new!) and Kona Macadamia (back by popular demand!). The packaging for each Kona Gold® coffee features a gorgeous golden sunset - distinctive to the Kona Gold® line of coffees. Although a departure from LION Coffee's traditional red bags, the new bags prominently feature the proud LION Coffee logo - an assurance of top quality coffees.

The expansion of the Kona Gold® line and the new look is in line with LION Coffee's dedication and commitment to producing great Hawaiian coffees. LION has already produced a new line of Maui Coffees (available on Maui) and is on the verge of introducing a new series of Kauai coffees to be known as "Kauai Na Pali Blends" (the Na Pali blends will be available on Kauai).

The Products
The Kona Gold® line is a trademarked LION Coffee original. LION Coffee has expanded the line to include the same great tasting Kona Gold ®, Kona French Vanilla and Kona Macadamia.
Kona Gold® Roast (light roast): A perfectly blended Kona Coffee. Mild and mellow taste with a sweet malt-like finish.
Kona French Vanilla (medium roast): Smooth premium vanilla combined with the finest Kona blend. Rich and distinctive!
Kona Macadamia (medium roast): The perfect match of two premium flavors from the Big Island of Hawaii - macadamia nuts and a blended Kona Coffee.

Kona Coffee
Grown since 1828, Kona Coffee is widely acclaimed as one of the world's finest. Kona Coffee is grown only on the lush volcanic slopes of the Big Island of Hawaii and the Kona farmers still hand pick and sun dry their coffee. Kona Coffee is known for its full-body, sweet aroma and acidic taste.

Lion Coffee
LION Coffee is Hawaii's leading premier gourmet coffee. LION Coffee is a wholesaler and retailer of gourmet coffee, roasting great coffee since 1864. Visit us "On-LION" at www.lioncoffee.com or call us at 1-800-338-8353. LION Coffee has three café locations in Hawaii: 1555 Kalani Street (Café and Factory Tour), 894 Queen St. (Café and Meeting Rooms) and 222 Merchant Street (downtown).




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